What are Facebook ads?

Facebook Ads is the advertising platform of the social network Facebook that aims to promote products and services through publications or ads of text, image or video. It is a marketing channel widely used by companies due to its large audience (about 2,200 million people) and its great possibilities of segmentation.

What are dynamic ads for broad audiences (Daba)?

Facebook developed Dynamic Ads for Broad Audiences (DABA) in 2017. These dynamic ads expanded advertisers’ reach across Facebook, Instagram, and the Audience Network. It targets people interested in a specific product or similar product.

What is Facebook ad analytics?

Facebook Ad Analytics is a collection of data that reflect a campaign’s performance. It analyzes paid media (CTRs, impressions) and provides accurate information on the marketing efforts. One is true: numbers don’t lie. They indicate and clearly show what is working, what needs a bit more effort, and what needs a revamp.

What is Daba and how does it work?

DABA is an effective way to reach top-of-funnel shoppers. It considers user interest, behavior, and demographic data when serving ads. This lets retail marketers reach new customers searching similar products who otherwise may not have discovered their brand. Learn more about the value of DABA and when to use it below.